While recent SwiftKey buyers may feel a bit burned, I can’t imagine too many of its paid customers will complain. SwiftKey is also offering a free theme pack worth $4.99 to people who’ve already paid for its previous apps. But now you’ve also got access to the SwiftKey Store, which includes 30 new keyboard themes, and a number row. The new SwiftKey keyboard includes all of the features its users are accustomed too: personalized predictive typing, the ability to swipe between letters to spell out words, and cloud backup for your SwiftKey usage history (which lets you bring your typing habits to multiple Android devices). “It’s part of the idea that technology should adapt to you … core to that vision is having as many people using that technology as possible.” “It’s less about banking on micro-payments - it’s broader than that, it’s about trying to build momentum behind a product,” SwiftKey chief marketing officer Joe Braidwood told VentureBeat in an interview.

After Apple’s surprising announcement last week that it’s supporting third-party keyboards in iOS 8, SwiftKey also announced that it’s already working on an iOS 8 keyboard. While it’s a surprising move for SwiftKey, it’s one that could help it grow beyond the 200 million devices it’s currently used on.

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